Neuromarketing – ten years later

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

After a two and a half year break, the Neuromarketing World Forum (NMWF) returns. In my subjective opinion, with Shopper Brain, NMWF is the only relevant conference in the world on neuromarketing. Ahead of the conference, it is good to check where neuromarketing currently stands as an industry after a two and a half turbulent pandemic years. It’s no secret …

Why most employers don´t reveal the salary?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Imagine a job interview at a marketing agency…. Employer: “What salary would you be happy with?” Candidate: “Average salary in the IT industry – 1700 euros?” Employer: “Where did you hear about that average salary amount?” Candidate: “From the results of a research presented at a conference.” This is a very likely scenario in the next few months in Croatia …

Promosapiens blog

Why buyers don’t like marketers?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

After politicians and cabinet officials, marketers are the most negative group of professionals in the world. Here’s a graph as a proof, you can look for the term Ad Execs. In a research that tracks how human opinion has changed over the last 20 years, 74% of social topics and opinions have not changed more than 10%. Among the opinions …

Is there a doctor in the clinic?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

I hope that, while you’re reading this text, I’m already normally walking, eating, drinking and working. A few days before I started writing this article, my selfie looked like this: This photo was taken half an hour after doctors probed through my groin, while I was awake, and reached my heart to repair my heart arrhythmia.  I wouldn’t suggest giving …

“Content writer” or “copywriter” – who cares?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

This “direct mail” letter brought the Wall Street Journal $2 billion… It was written in 1973 and has been used for 28 years to increase the number of subscribers. Source: www.copywriting1.com This is one of the world’s most famous B2B ads for the Economist magazine.  Imagine you were given the task of creating one of these two campaigns. Which idea …

Where did you position your brand?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

It’s an open secret that every marketing manager watches his competition. It’s unusual that most of them copy their competition… If you haven’t already, read the blog  “Why do all medication ads have a blue man?”  In psychology, this phenomenon of copying is called the “bandwagon effect” – the tendency to accept attitudes and behavioral patterns just because we see …

Is TV finally dead?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

It’s not… Is TV an effective advertising channel? It is… but not for the reasons you hear most often… THE PEACOCK’S TAIL EFFECT Have you ever seen a male peacock? The peacock male is the most commonly cited example in psychology, when describing a phenomenon called “costly signaling”. Although its tail makes it difficult for him to move, which automatically …