Promosapiens blog Umjetna inteligencija

Will we be overrun by AI?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

In 2016, Microsoft launched a chatbot called Tay. Within 24 hours, Tay became a Nazi and was shut down by Microsoft… Unless you live in a bubble, and especially if your job is in the IT or marketing industry, you must’ve heard and seen ChatGPT these days – an AI-based chatbot that writes songs with incredible precision, answers your questions, …

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How to become popular on the Internet?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

First of all, you have to accept the fact that the Internet is one big city. Currently, there are 10 billion people living on Earth, of which 90% use the Internet. In such fierce competition, it’s not easy to become popular. Additionally, your gender plays a significant role. Women will always be more popular on social media because they’re more …

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The twilight of social media

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Democracy is one of the biggest problems of society because the vote of a fool is as valid as the vote of a smart person. The fact that every person on the planet, who has access to the Internet, has the opportunity to have their voice heard, from the beginning seemed to be an extremely positive move forward for humanity.  …

Neuromarketing – ten years later

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

After a two and a half year break, the Neuromarketing World Forum (NMWF) returns. In my subjective opinion, with Shopper Brain, NMWF is the only relevant conference in the world on neuromarketing. Ahead of the conference, it is good to check where neuromarketing currently stands as an industry after a two and a half turbulent pandemic years. It’s no secret …

Why most employers don´t reveal the salary?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Imagine a job interview at a marketing agency…. Employer: “What salary would you be happy with?” Candidate: “Average salary in the IT industry – 1700 euros?” Employer: “Where did you hear about that average salary amount?” Candidate: “From the results of a research presented at a conference.” This is a very likely scenario in the next few months in Croatia …

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Why buyers don’t like marketers?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

After politicians and cabinet officials, marketers are the most negative group of professionals in the world. Here’s a graph as a proof, you can look for the term Ad Execs. In a research that tracks how human opinion has changed over the last 20 years, 74% of social topics and opinions have not changed more than 10%. Among the opinions …

Is there a doctor in the clinic?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

I hope that, while you’re reading this text, I’m already normally walking, eating, drinking and working. A few days before I started writing this article, my selfie looked like this: This photo was taken half an hour after doctors probed through my groin, while I was awake, and reached my heart to repair my heart arrhythmia.  I wouldn’t suggest giving …

“Content writer” or “copywriter” – who cares?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

This “direct mail” letter brought the Wall Street Journal $2 billion… It was written in 1973 and has been used for 28 years to increase the number of subscribers. Source: www.copywriting1.com This is one of the world’s most famous B2B ads for the Economist magazine.  Imagine you were given the task of creating one of these two campaigns. Which idea …

Where did you position your brand?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

It’s an open secret that every marketing manager watches his competition. It’s unusual that most of them copy their competition… If you haven’t already, read the blog  “Why do all medication ads have a blue man?”  In psychology, this phenomenon of copying is called the “bandwagon effect” – the tendency to accept attitudes and behavioral patterns just because we see …