Do you know that Google has ads?

Dalibor Šumiga Google/Youtube advertising

“People don’t read ads, they read what interests them, and sometimes that means ads…” Howard Gossage How can you, in a sea of different marketing channels, measure which one helped sales the most? Some channels can be measured, others can’t. When you put them together, then even with the measurable ones you can’t be sure if the data is accurate. …

How much does internet advertising cost?

Dalibor Šumiga Facebook advertising, Google/Youtube advertising

This is a blog about the myths and urban legends …. How much does internet advertising cost? There were blogs on this subject, but somehow the question and statement “it depends on many factors…” still lingers. Let’s reduce all of these factors to the simplest figures to see how much internet advertising really costs, or better yet – how much …

Banner psychology part 2

Promosapiens Behavioral marketing/Neuromarketing, Google/Youtube advertising

This blog is part 2 of „Banner Psychology“. Be sure to read the first part for a better understanding of the issues at hand. In the first part we covered a phenomenon called banner blindness, how our brain reads banners, color choosing and banner positioning in a magazine or online, but the story doesn’t stop here… BANNER SHOWING THE PRODUCT …

Banner psychology part 1

Dalibor Šumiga Behavioral marketing/Neuromarketing, Google/Youtube advertising

The brain can process images 60 000 times faster than it can process text. You don’t need a better reason to use image advertising… Whether you’re advertising offline or online, the competition is strong in both channels and you should consider what kind of banner should you use for advertising. I’m not referring just to esthetics here, which is fairly …