Below you'll find a list of all posts that have been categorized as “Marketing”
Imagine a job interview at a marketing agency…. Employer: “What salary would you be happy with?” Candidate: “Average salary in the IT industry – 1700 euros?” Employer: “Where did you hear about that average salary amount?” Candidate: “From the results of a research presented at a conference.” This is a very likely scenario in the next few months in Croatia …
After politicians and cabinet officials, marketers are the most negative group of professionals in the world. Here’s a graph as a proof, you can look for the term Ad Execs. In a research that tracks how human opinion has changed over the last 20 years, 74% of social topics and opinions have not changed more than 10%. Among the opinions …
In the movie “What Women Want” Mel Gibson gets the power to read minds and that superpower changes his life and career forever. Best of all, Mel Gibson plays a marketing expert in that movie. Have you ever wondered, what would you do if you could have such a superpower? I believe only a few people would reject it. …
I hope that, while you’re reading this text, I’m already normally walking, eating, drinking and working. A few days before I started writing this article, my selfie looked like this: This photo was taken half an hour after doctors probed through my groin, while I was awake, and reached my heart to repair my heart arrhythmia. I wouldn’t suggest giving …
This “direct mail” letter brought the Wall Street Journal $2 billion… It was written in 1973 and has been used for 28 years to increase the number of subscribers. Source: www.copywriting1.com This is one of the world’s most famous B2B ads for the Economist magazine. Imagine you were given the task of creating one of these two campaigns. Which idea …
It’s an open secret that every marketing manager watches his competition. It’s unusual that most of them copy their competition… If you haven’t already, read the blog “Why do all medication ads have a blue man?” In psychology, this phenomenon of copying is called the “bandwagon effect” – the tendency to accept attitudes and behavioral patterns just because we see …
It’s not… Is TV an effective advertising channel? It is… but not for the reasons you hear most often… THE PEACOCK’S TAIL EFFECT Have you ever seen a male peacock? The peacock male is the most commonly cited example in psychology, when describing a phenomenon called “costly signaling”. Although its tail makes it difficult for him to move, which automatically …
If you’ve ever looked at an OTC medication ad a little bit closer, you’ve probably noticed that the vast majority of them have a blue silhouette of a man (see picture above) and a red area representing the point of pain. Every time I ask someone from the pharma industry why they create similar ads continuously or if there is …
In a certain factory at the end of each working day a worker would push a barrel when going home. At the exit of the factory he would be stopped by a security officer with a question: “What do you have in that barrel?” The worker replied, “A box” Security guard: “I see it’s a box, but what’s in the …
The answer is – YES…. Here’s the formula for the perfect ad: Functional benefit + emotional twist = perfect advertisement Let me show you a few examples of how this formula works – on a TV commercial, on a billboard, on a print ad…. TV AD Do you remember the Volkswagen commercial for the new Passat? If you haven’t seen …
