All good decisions are made in January, and the decision to additionally motivate your employees at the beginning of the year is the best bet for a successful business year. Croatian company OIV Digitalni signali i mreže (OIV Digital Signals and Networks) took the biggest step and invited Dalibor Šumiga to give his popular lecture at the beginning of the …
Promosapiens became a member of HURA
Just a few days before its 8th birthday, Promosapiens officially became a member of HURA. The Croatian Association of Communications Agencies (HURA) is the leading professional association in the communication sector market in Croatia. Members of the association are the best and most awarded Croatian agencies. Since the establishment of the agency in 2014, we have been dedicatedly working to …
In which “mental drawer” do your consumers put your brand in?
Which brand first comes to mind when you think of the following product categories? Soft drinks Sports shoes Fast food restaurants Brands that you thought of first are what we call “top of mind” – a concept that denotes the consumers’ awareness of brands within a particular industry or product category. But why is it important to be top of …
[YOU ASKED US] Neuromarketing – what, why, how, and how much?
A while ago, we asked you on social media to let us know what interests you about neuromarketing. A lot of questions came in and we picked out 10 questions that we consider to cover the most interesting and the most useful knowledge regarding the neuromarketing for you who are reading. :) 1. I’m interested in the framing effect and …
[YOU ASKED US] Behavioral marketing – what, how, when and why at all?
Recently we asked you on social media to let us know what you are interested in regarding behavioral marketing. You asked us many questions, some of them gave us a good laugh, and in the end we picked out 10 questions that we consider to be the most interesting and the most useful for all of you who are reading. …
Customer tracking software now also counts their in-store number
Shopper Flow, our tool for analyzing customer movement and store optimization, has undergone some changes in these difficult times in view of the COVID-19 situation and received accordingly some new features to comply with the prescribed measures to combat the spread of the virus. In addition to standard features such as counting people in queues and average checkout time, the …
HR conference – PromoForum
At the 35th Promohotel in Poreč, the PromoForum took place, the topic of the conference being the human resource development in tourism. Our Dalibor Šumiga held a lecture with the title “What should we fear more – millennials or robots?” Through a couple of behavioral studies, he explained examples of “fake news” regarding smartphones and generation differences. Also, he dedicated …
32nd Real Estate Business Forum 2019.
In front of more than 600 visitors of the 32nd Real Estate Business Forum in Zagreb, we gave a lecture with a title “So what are you selling – a real estate or an experience?” In a 30-minute lecture, we tried to suggest to the audience how big is the impact of psychology when selling a product worth hundreds of …
Willingness to pay
Recently we broadened our offer and added a new EEG protocol – willingness to pay. This new protocol helps us find the answer to one of the biggest and the most important questions for every entrepreneur. How much are customers willing to pay for the product before it hits the shelves? What exactly is “Willingness to pay”? It’s a method …
HOW Festival 2019
For the third time in a row, Promosapiens has participated in HOW Festival, this year under the panel discussion “Engage your guests – let them be your ambassadors/Social media: do you value it enough?” The panel attracted a lot of attention as shown by the full hall and discussed several more topics – do we need influencers in the hotel …