Recently we asked you on social media to let us know what you are interested in regarding behavioral marketing. You asked us many questions, some of them gave us a good laugh, and in the end we picked out 10 questions that we consider to be the most interesting and the most useful for all of you who are reading. …

Shopper Flow, our tool for analyzing customer movement and store optimization, has undergone some changes in these difficult times in view of the COVID-19 situation and received accordingly some new features to comply with the prescribed measures to combat the spread of the virus. In addition to standard features such as counting people in queues and average checkout time, the …

At the 35th Promohotel in Poreč, the PromoForum took place, the topic of the conference being the human resource development in tourism. Our Dalibor Šumiga held a lecture with the title “What should we fear more – millennials or robots?” Through a couple of behavioral studies, he explained examples of “fake news” regarding smartphones and generation differences. Also, he dedicated …

In front of more than 600 visitors of the 32nd Real Estate Business Forum in Zagreb, we gave a lecture with a title “So what are you selling – a real estate or an experience?” In a 30-minute lecture, we tried to suggest to the audience how big is the impact of psychology when selling a product worth hundreds of …

Almost 200 participants, mostly professionals in the field of marketing and sales, gathered at the conference dedicated to measuring the efficiency of marketing, organised by the magazine Lider. With the lecture titled “BEHAVIORAL MARKETING – Don’t Trust a Rational Shopper” we presented a few case studies in which we demonstrated how Promosapiens creates behavioral experiments within digital campaigns and how …

In front of almost a 1000 visitors from more than 40 countries, Dalibor Šumiga, founder of Promosapiens, held a lecture titled “Shoppers are people first”. In the 30 minute presentation, the audience themselves had the chance to be a part of a few experiments in which we demonstrated the importance of understanding human behavior not just for marketing and business …

The Neuromarketing World Forum (NMWF), the largest global conference on neuromarketing, was held from March 13 th to 15 th in Rome, where Dalibor Šumiga, the founder and director of Promosapiens, once again appeared as a guest. Organized by the World Neuromarketing and Business Association (NMSBA), the theme of this years’ conference was the practical application of neuromarketing to in …

The Aspira University College Career Day, now already a tradition, was held on the 7th and 8th of February in Split. This two day event is aimed at students of all years and fields of study who have the chance of connecting directly with the worlds top companies. At the Career Day, new acquaintances are formed, future internships and traineeships …

This year’s 5th MEKST Conference took place 24th November in “Master” Congress Center in Novi Sad, Serbia. Organized by Fortuns and International Association of Students of Tourism and Hotel Management, the Conference brought together known regional experts in tourism, hotel industry and marketing, as well as students from around 15 countries of the world. After a presentation about consumer psychology …

HR Conference “Generation Management” organized by weekly business magazine Lider and U4HR Association was held 13th December this year in Zagreb. The Conference gathered HR experts and managers from different fields to discuss the subject of managing human resources in the context of generation differences, i.e. the convergence of 4 different generations in a business environment – Baby boom generation …