“Content writer” or “copywriter” – who cares?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

This “direct mail” letter brought the Wall Street Journal $2 billion…
It was written in 1973 and has been used for 28 years to increase the number of subscribers.

Promosapiens blog - content writer ili copywriter

Source: www.copywriting1.com

This is one of the world’s most famous B2B ads for the Economist magazine. 

Promosapiens blog - content writer ili copywriter

Imagine you were given the task of creating one of these two campaigns. Which idea would you write easier and faster? 

If you google a bit more, you’ll find many texts on the Internet in which authors need to state that “content writer” and “copywriter” are not the same and that employers who publish ads for these positions should know the difference.

Let’s be realistic – how many agencies or brands have the luxury of hiring one person to write only “long form” content and the other person who will write only “social media” posts? Also, does the client even care what title the person carries if he delivers what is required? 

Let’s return to the question at the beginning. If you were objective at all, you would say that it would be much harder to write the Economist ad. If you need to write an ad that will bring your client millions, it is much harder to say something important in about 5 words than in 1500 words. 

That’s why most of this division “content writer” vs “copywriter” is highlighted by those who are not good at writing 5-word ads.
A person who can write a good ad in 5 words, in 99% of cases won’t have problems writing a blog.
Most people who can write a good article in 1500 words can’t necessarily write a good ad in 5 words.
If you don’t believe it, test this theory in your next job ad or during your next campaign…