Covers everything – (JUB)

Promosapiens Case Study EN, Projects

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Project background:
How to display and make attractive a product that is literally – a bucket of white paint?

The psychology behind the idea:
Although product marketing itself explains what the product is about, by setting an imaginary correlation with situations that are familiar to the customer, we create a greater impression of truth, the so-called. “Illusory correlation”. When assessing the truth, people rely on whether that information is consistent with their understanding and whether it is known to them. If they know it, they will accept it as true.

Mechanics:
The “Covers everything” campaign presents situational announcements with the aim of highlighting the benefits of the product through everyday situations.

Results:
All default digital metrics exceeded projected values ​​while a particular brand had double-digit percentage sales growth.

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