Project background:
Women’s intimate health is still a taboo topic. With the “For the things we don’t talk about” campaign, we demystify yeast infection as a common problem of millions of women around the world using intrigue and animated elements.
Mechanics:
Through animated depictions of an unpleasant situation that affects 75% of women at least once in their lives, we highlight the product in such a way as to make the product known by increasing the frequency of showing it, so that in the moment of need, the users will decide on it.
The campaign was created for digital channels (Facebook, Instagram and Google).
