Project background:
Food is a part of Middle Eastern culture. The competition of brands in food production in this area is really big. How to be unique and highlight your food brand in such an environment and be noticed?
Mechanics:
With a pinch of humor and intrigue, we highlighted Podravka’s products through so-called Gestalt theory. We’ve used word play that doesn’t actually exist, but our brain finishes the words on its own. The campaign is made for digital channels (Facebook, Instagram)
