How to mark and refresh customers’ connection with a product or service that exists since their childhood?
Psychology behind the idea:
People tend to remember the past better than it was and especially compared to the present. “Back then” everything was better. This psychological phenomenon is called “Rosy retrospection”, which we used to create a campaign to mark this great jubilee. Once a Čokolino fan – always a Čokolino fan!
Through digital channels, an invitation was sent to fans to send their favourite childhood photos to which Lino was added through a design intervention, as if he was with them at the time the photo was taken.
The result exceeded the projected KPI by 70.93%.