Licensed to grill (Podravka Arabia)

Promosapiens Case Study EN, Projects


Project background:
In the Middle East, food is not only food, but also an important part of culture. How to highlight the product in such a challenging market, without putting the packshot in the foreground?

With clever and ingenious copy (“Licenced to Grill”), photos of food that make us instantly hungry, and wordplay that conquers at first sight.

The campaign was created for digital channels (Facebook and Instagram).