In any project, there can be a point where all the technology used (hardware, software, increasing the number of people on the project…) no longer brings the desired results. This is the point at which it’s necessary to turn to psychology.

People are irrational and rarely accept objective reality. What remains is to change their perception.

This is also the main goal of behavioral design.

What is behavioral design?

Development of strategies and solutions based on changing perceptions when looking at a particular problem. Behavioral design provides answers to questions about what people do, why they do it and how to change it. The most common result of behavioral design is a change in perception of the participants.

What does behavioral design focus on?

Research enables:

• Detection of harmful business processes
• A more efficient understanding of interpersonal relations
• Mobilization of teams by common purpose

What behavioral design solves?

• Marketing processes
• Sales processes
• Business processes
• Culture and development of organization
• Ethics and coherence
• Teamwork

What are the advantages of behavioral design over traditional business consulting?

Unlike traditional business consulting, behavioral design is based on psychology, the postulates of behavioral economics and known and proven patterns of human behavior.

By implementing behavioral design

• We reduce the number of surprises, uncoordinated assumptions and obstacles in the next phase of the project
• We discover the most problematic areas based on behavioral analysis
• We are documenting the possible setbacks

What does a behavioral design looks like in practice?

Behavioral design is implemented in 4 phases:

1. Analysis – at this phase, a behavioral diagnosis is made, the problem is detected and an intervention design is being made
2. Strategy – at this phase, behavioral drivers are created by using scientific insights and evidence-based methods
3. Research – at this phase, the design of the driver of behavior is implemented in the business and the results are monitoring
4. Control – in the final phase, an analysis of effectiveness of the implemented behavioral design is performed

The results are used to assess the continuation of the implementation of the project and finding solutions to possible obstacles that slow down the business, sales or other processes.

The results enable:

• Reliable change of business processes
• Sales results growth
• Collecting and using firsthand information
• Relevant and applicable new solutions

Behavioral design is combined with:

• Neuromarketing
• Behavioral marketing

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