Strategija društvenog dokaza

Social proof strategy

Promosapiens Case Study EN, Projects

Project background:
The social proof strategy is based on the idea of ​​normative social influence, which says that people will adapt to be liked by others and accepted by society.

We gave the respondents fictitious information that 80% of people peel a banana from the backside, expecting that information will influence their choice, although this information is untrue. We call this the social proof effect.


Although respondents saw information that 80% of people do something differently, they chose to stick to their habits. Social evidence does not work if it does not give a concrete benefit that will bring the consumer something better, something worth giving up the habit.



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