Efekt “sidra”

THE ANCHORING EFFECT

Promosapiens Case Study EN, Projects

 

Project background:
The anchoring effect is a cognitive bias that describes the common human tendency to rely too much on the first piece of offered information (“anchor”) when making decisions. 

Method:
This research was originally conducted at Harvard University. For the needs of Promosapiens, it was repeated with one difference – in the offered answers was the monthly salary instead of the annual one (the usual way of paying the salary in Croatia). 

Results:
78% of respondents, out of 8.000 in our experiment, chose the 2.000 € salary option, in which their colleagues get twice as much. In the Harvard experiment, most respondents were satisfied with a lower salary, but knowing they had the highest salary in the company. The reason for the difference can also be found in the cultural differences between Harvard and Croatian respondents. 

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