Efekt “sidra”


Promosapiens Case Study EN, Projects


Project background:
The anchoring effect is a cognitive bias that describes the common human tendency to rely too much on the first piece of offered information (“anchor”) when making decisions. 

This research was originally conducted at Harvard University. For the needs of Promosapiens, it was repeated with one difference – in the offered answers was the monthly salary instead of the annual one (the usual way of paying the salary in Croatia). 

78% of respondents, out of 8.000 in our experiment, chose the 2.000 € salary option, in which their colleagues get twice as much. In the Harvard experiment, most respondents were satisfied with a lower salary, but knowing they had the highest salary in the company. The reason for the difference can also be found in the cultural differences between Harvard and Croatian respondents. 


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