Top of Mind eksperiment

Top of Mind experiment

Promosapiens Case Study EN, Projects

Project background:
Brands that succeed to be mentioned first when a person is asked “Which brand from category X first comes to your mind?”, have a significantly higher chance of being the first choice when buying.

Using the “Top of Mind” software developed by Promosapiens based on methodologies used in explicit questionnaires (respondents consciously answer questions) and implicit measurements (reaction speed and certainty in response), we decided to test the most popular Christmas movies.

“Home Alone” was convincingly the absolute winner of the research, showing the strength of the “Top of Mind” effect.


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