“When…” (Prolife)

Promosapiens Case Study EN, Projects

 

Project background:
The most important indication of the product is diarrhea, but this term should not be used.

Mechanics:
The human face has an almost hypnotic effect on the user’s attention. For umbrella communication, a copy was created based on the communication actually used by the target group in such situations.
Marketing campaigns in the pharmaceutical industry are very often sterile and monotonous. Moving away from the classic communication “cause of pain – solution” we activate the so-called. “von Restorff effect” which encourages greater memorability of the message that stands out compared to others.

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